The purpose of this qualification is for learners to be able to plan and create web sites. This may not involve substantial academic content competent to the qualification, but rather focus on the practical aspects required such as authoring/compiling/putting together components for e-learning running off internet, intranet and CD ROM. In doing the former, qualifying learners can create an interface for communication, entertainment and information devices. In addition, qualifying learners are able to compile interactive presentations, graphics and photographic elements, 2D animation, that is, visual content for marketing purposes to contribute to film, television and video productions.